This will fire up my case study, which will fire the View Content event we created earlier. Now scroll down and click the Get Instant Access button. If we check the Facebook Pixel Helper tool, we can see that only Page View has been fired at this point. To verify that your standard events are firing properly, use the Facebook Pixel Helper tool.įor this example, remember that we set up a View Content event to be fired when people click on my case study. On the next screen, click Open Website to fire up your website.
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To do this, click the Test Events button. Now that your event has been set up, you need to make sure it’s working correctly. To complete the setup of this event, simply click Finish Setup. If you’re an eCommerce website, the most important events for you to track would be Add to Cart, Abandon Cart, Add Payment Information, Purchases, and maybe Leads. The most important events for me to track are email opt-ins, which are essentially leads, and specific view content, because at the moment, I’m not selling anything on my website. The business you’re in will dictate what events are most important for you to track. Now, we’ve got View Content and the button text is, “Get Instant Access.” This event will be triggered whenever someone clicks on the button with the text, “Get Instant Access.” Less is more when it comes to setting up your events.įor this event, select View Content as the event type and then click Confirm. Just because you can track every button and piece of content on your website doesn’t mean you should. The button that we’ll be tracking is the Get Instant Access button, shown here. You’ll get actionable, business-building ideas from proven innovators-without all the techie jargon. Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds.
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Introducing the Crypto Business Conference a premium event for anyone who wants to learn how to put Web3 to work for their business. The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. To set up a new event for this action, click Track New Button. I want to give Facebook some data to allow me to track when people view my case study. The easiest way to think about it is that Facebook doesn’t really know what’s happening on your website so you need to show the algorithm which events are most important to your business. Setting up Facebook standard events is extremely important because it arms Facebook and its algorithm with the data needed to effectively optimize and deliver your ads to the right people at the right time, based on your overarching business goals.
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Make sure your website URL is correct and click Open Website to open the Facebook Event Setup Tool. This will fire up Facebook Ads Manager and display the Set Up Events window. If everything looks okay, click Set Up Events. You want to make sure the Facebook pixel ID matches what’s in Facebook Ads Manager. Click the Facebook Pixel Helper icon to see if your Facebook pixel has been installed correctly. Once you’ve downloaded the extension, it’ll show up in your browser toolbar.
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To check that you’ve correctly installed the Facebook pixel on your website, open Google Chrome and download the Facebook Pixel Helper tool from the Google Chrome extension store. If you haven’t already installed it, check out this video, which walks you through the process. All tracking is made possible thanks to the Facebook pixel so you need to have it installed on your website.