How Was The Shark Tank Pitch Of Ash and Erie? The firm raised more money in 2016 to expand its clothing line to include jeans and knitwear, and three years later, Steven and Eric turned to Shark Tank to seek a shark investor to help grow the firm. They were supposed to raise $10,000, but they could generate nearly $26,000 through Indiegogo backers a month after the campaign ended. The company was founded in 2015, raising funds for its initial production run through Indiegogo. Steven and Eric, who stand five feet six and five feet eight inches tall, respectively, founded Ash and Anvil to provide shirts designed specifically for the one in three men in America who are under five feet eight inches tall, a market of approximately 40 million men who are left out in the cold when it comes to shirts designed specifically for them. Therefore, they have found a firm that caters to short men while inspiring them to feel secure and confident about themselves. They were fed up with paying an additional fee to have their garments fitted to their measurements. This phenomenon is known as the ‘tailor tax.’ The brand now offers shorts, polos, and crewnecks.Īfter reviewing shirts from top brands and learning each was made to fit men just over six feet tall, one of the most well-known fashion bloggers who were also shorter than normal reported that the clothes industry scorned short men.Īn extra fee is charged to tailor clothes for short men to ensure they fit properly. They decided to start their clothing line for shorter men than normal: 5’8″ and under.Įven though the fashion and apparel industry is one of the most competitive segments in the market, short men have been complaining about the lack of clothing for years.Ĭlothing company Ash and Anvil was founded as a supplier of shirts and eventually expanded into short men’s clothing. The struggle to locate clothing that fit properly persisted even when they became accustomed to and comfortable with their distinctive characteristics.Įric, who moved to Detroit in 2008 after graduating, and Steven, both native Detroiters, also shared another characteristic: this inspired them to create the Ash & Anvil clothing brand. They have both struggled their entire lives with being shorter than most people. Steven Mazur and Eric Huang founded Ash and Anvil while working for a digital advertising agency in Detroit, Michigan, as part of the Venture for America fellowship program, connecting college graduates with start-ups in economically developing cities. Steven and Eric have run multiple start-up businesses together, which means they both have business experience.ĭespite this similarity, they were not driving factors forming Ash and Anvil.
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Steven Mazur and Eric Huang are the founders of Ash and Anvil, a clothing line for shorter-than-average guys.
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It also offers clothing designed specifically for guys 5’8″ and shorter, making them look great and fit well. Ash and Erie include a complete line of T-shirts, polos, jeans, and shorts made of soft, durable materials. What Is Ash and Erie?Īsh and Erie is a firm that specializes in apparel for short guys. Ash & Anvil (renamed Ash and Erie) is a clothing line for short men presented in Shark Tank episode 825 by Steven Mazur and Eric Huang.